First Logo Design

One of the most common jobs for a graphic designer is to come up with a company/organization’s logo. Once a business has a good logo, they can use it to help build their business, and a good logo can go a long way toward building brand recognition and helping to get the word out about a product or service.

But what is a logo and why is it so important?

There are different types of logos as well. Some are more detailed and descriptive, and some are extremely simple.

Should you continue on with Graphic Tech next year (and I sincerely hope that you do,) you’ll do a lot more logo design and there will be more to consider. For now, you can be as creative as you want.

If you come up with a great logo, it might even look good on a shirt or hat or bag or coaster or…

What makes a great logo?

You can even technically use whichever program you want. Logos could be made on InDesign, I suppose, but Photoshop or Illustrator would be the best choice. Illustrator, in particular, is what we would use to make a proper logo because a professional logo needs to be scalable, so having a vector graphic is essential for commercial use.

Later on, your logo would have to be fully original, but for now, you could incorporate elements from places like Unsplash or The Noun Project.

If you want to see samples of logos for inspiration, I recommend looking at Brands of the World.

Illustrator tips/tutorials:

Build your logo with basic shapes

Add text to your logo

Essential techniques for effective logo design

Build a logo (step by step)

Combine shapes to build a logo. (step by step)


If you want more logo design tips, I like this video as well:

Tell Mr. Robson what's on your mind!