Part of our job as the yearbook committee is to encourage students to buy their yearbook, and it’s time for us to do another “push” to try and get some more books sold.

Your job is to come up with a poster, a web ad, and/or a video that we can use to promote yearbook sales. If you like, you can use this year’s yearbook cover to show people what we’ve been working on. Use photos from the year so far (available from Mr. Robson) to get people excited about what they might see in the book. If you want, we can try to come up with some kind of contest or incentive to get people to purchase.

You could:

• Use Photoshop or InDesign to create a poster. Make it 11 inches by 17 inches (or 17 x 11), with a resolution of 300 dpi. If you want to make something larger, you can, but we should talk about sizes and quality first.
• Use Photoshop to create an advertisement for the school website. Make it “Web” size in Photoshop (800 pixels by 600 pixels, resolution of 72 dpi).
• Do a video only if you know how to use iMovie or Premiere Pro well enough to do a good job. This isn’t about trying to learn how to make a movie, but it also needs to look good. If you don’t know how to do things like turn off the Ken Burns effect, add titles & transitions, adjust timing, etc., DON’T CHOOSE THIS!

Yearbooks are available in the office for $26 or online. You can use this QR code on your poster (click to see the full version, then save the image to your computer):

or you can add the following link: http://ybstore.friesens.com/stores/331349

Remind people that this is the one book that most people keep for the rest of their lives, and you will look at it regularly over the years to remember the people and events that happened during this important time of your life. High school is a big transitional time for you, and one that you’ll remember for the rest of your life. This book provides the best way of keeping track of this school and this year. It truly provides a lifetime of good memories, and is a great investment.

Use the text effects, borders, masks, adjustments, and other fancy tricks you’ve learned in Photoshop (you did complete those tutorials and exercises, right?…). Make your poster vibrant, interesting, and appealing.

The more tools we have to promote the yearbook the more successful we’ll be. Consider making more than one project. You have to come up with at least one promotional item, but if you do more, you’ll get marks for that as well.