We all recognize prominent logos because we see them all the time, and they’re one of the main jobs of a graphic designer, but we don’t often understand the purpose and the work that goes into designing one.

Your job is to contribute to the discussion today and help us to understand the job of the designer and the purpose of the logo.

On your own or with a partner, pick 3 logos. They can be famous logos that you know well or they could be ones that you choose from a logo design site like brandsoftheworld

Put together a PowerPoint or document that contains the following:

3 logos

For each logo, consider:

• What do you see/observe about the logo?
• What do you like or dislike about it?
• What type of information does it contain/convey about the product/service/business?
• What is the purpose of the logo?
• How does the design make you feel?
• What does the design make you think of?
• What type of person do you think the logo would most appeal to (age, sex/gender, education/status, etc.)
• Why do you think the designer chose the colour(s)?
• Why do you think the designer chose the font/typeface/style?

You’ll share your thoughts with the class, either by letting us view your slideshow/document or by explaining to the class.